Over the years, I’ve explored quite a bit of animation work within the Web3 space—particularly focused on logo animations for various crypto platforms and networks. Many of these were delivered as lightweight Lottie JSON files, ideal for seamless use across websites and apps. Others, like the Kraken logo, were exported as webm files to allow for more advanced effects that go beyond the limits of purely vector-based animation—though that comes with a trade-off in file size.
The collection includes loading-style animations for Kraken, OKEX, and Binance, as well as animated logos for Flare, Ethereum, and Songbird Network, which were used as part of broader motion graphics pieces. I also had a bit of fun with a looping XRP animation created for a social media competition tied to a new NFT platform—which ended up winning. It’s been a rewarding way to combine branding, motion design, and a fast-evolving space like Web3.
As a long-time member of the XRP Community, I wanted to contribute by creating a series of explanatory animations – short, looping GIFs that helped visually break down how XRP and the XRPL function. In the two animations featured above, I focused on staying aligned with Ripple’s branding at the time, which centered around three core services—each represented by a distinct colour.
I adapted that styling to create accessible, educational content for Twitter, and the response was really positive. One animation, for example, visualized the concept of growing liquidity like a snowball effect—where opening more payment corridors (which I depicted as taps) leads to an exponential increase in available liquidity. It was a rewarding way to merge motion design with clear, community-focused storytelling.
This animation was created to help visualise how a bridge currency like XRP operates—specifically showing a transaction flow from USD → XRP → EUR in a decentralised, fast, and efficient manner. I wanted to distill that concept into something visually intuitive, so I animated the XRP logo with its top and bottom halves moving like pistons – releasing energy in the center to represent the fractional amount of XRP that’s burned with every transaction. It’s a small detail, but one that ties directly into how the ledger functions. I really enjoyed finding a way to make something as abstract as value transfer feel mechanical, rhythmic, and clear.