Working on a series of four animated videos for Xaman (formerly Xumm), a forward-thinking Web3 DeFi company, was a deeply rewarding experience. I had full creative freedom to explore storytelling around real-life use cases and key features of their payments app, all crafted in After Effects. From the beginning, I was drawn to the clean, confident tone of their branding—especially the bold blue—which inspired a custom colour palette I used throughout the animations.

The team gave me a lot of trust, and it was exciting to shape a visual language that added a sense of warmth and approachability to their platform. These animations were shared across their social media channels, helping to drive thousands of unique engagements. It was a pleasure to contribute to such an innovative project with a company that’s genuinely moving the space forward.